WhatsApp status video size, length and format

Quick reference for shop owners posting festival greetings and offers.

Setting	Use this
Aspect ratio	9:16 vertical
Resolution	1080×1920 (720×1280 also fine)
Format	MP4, H.264 video
Length	7-15 seconds works best; longer clips get split or skipped
File size	Under ~16 MB to limit compression

Why does my video look blurry on WhatsApp?

• WhatsApp re-compresses every status. Big 4K files get squeezed the hardest, so export at 1080p.
• Thin text and small logos suffer most. Use bold fonts at least 60 px tall on a 1080-wide frame.
• Avoid fast-moving glitter or confetti behind text; compression turns it into blocks.

Safe zones

• Top ~10%: your name and time appear here.
• Bottom ~15%: the reply bar covers it. Keep text and logo in the middle 75%.

Square or vertical?

Status and Reels: vertical. Forwards in chats and Facebook feed posts: square, because chat previews crop vertical videos. Making both from the same design covers every place customers will see it.

Want it done for you? We make 3 Diwali greeting videos with your logo, colours and offer, vertical + square, in 24 hours for ₹999. See a free sample with your logo first.